DataRaw material for innovation What can data do for you? How much, how far, how fast? Where, when, and who? These kinds of data are building blocks for a solution Build It They say the world is analog. We perceive it with our five senses. But we can’t be everywhere — or anywhere all of the time. That’s when data is your window into the world See It Each data point may seem individual, distinct, even conflicting. But with enough context, often patterns will emerge Understand It